Fulfill your workout potential by staying cooler for longer during those intense workouts on hot summer days.  

Now with 30% more cooling power, the new HydroActive Max Cooling Towel is the fastest cooling towel. The Max Cooling Towel was originally engineered for elite athletes to help them keep cool during high-intensity training or competition.

By helping to maintain an optimal core body temperature, it allows the athlete to redirect their energy towards maximising performance.

When activated, the soft, ultra-breathable fabric cools down to 30 degrees below your average body temperature and provides a cooling effect for up to 2 hours. Just wet, wring and snap to activate the towel’s proprietary cooling technology. Re-wet and re-snap when the cooling effect wears off as often as necessary to stay cool as long as you need. The proprietary, patent-pending cooling technology works by absorbing moisture and perspiration into the fabric core where the unique radiator-like fibre construction circulates water molecules and regulates the rate of evaporation to create a prolonged cooling effect